The design of handbags generally requires simplicity and generosity. In the design of handbags, the company's logo and company name are generally used on the front during the printing process of handbags, or the company's business philosophy should be added. Or the impression of the product, to obtain a good publicity effect, tote bag printing has a great effect on expanding sales, establishing a brand, stimulating purchase desire and enhancing competitiveness. For the premise of the design and printing strategy of handbags, the establishment of corporate image has an important role that cannot be ignored. As the basis of design composition, it is very important to grasp the psychology of form. From the perspective of visual psychology, people hate monotonous and uniform forms and pursue various changes. The printing of handbags should reflect the distinctive characteristics of the company.